Bethany Dameron

Sept 2023 - Jan 2024

Remote

Full-Time Position

• Wrote, edited, and published various types of content.
• Wrote the copy for the redesign of the company website.
• Managed, analyzed and reported on SEO.
• Assisted in lead generation.
• Created and implemented B2B marketing plans and campaigns.
• Managed social media accounts.
• Created marketing collateral.

Key Responsibilities:

CRM Strategy and Implementation:

• Developed and executed CRM strategies to enhance customer engagement and retention.
• Utilized CRM tools to segment and target customers effectively, ensuring personalized

communication and experiences.

• Monitored campaign performance and optimized strategies to maximize lead generation,

conversion, and ROI.

SEO Optimization:

• Lead SEO initiatives to improve online visibility and search engine rankings.
• Created SEO-driven content tailored to target audiences.

Content Creation:

• Oversaw the creation of engaging and relevant content for the corporate website, blogs, and

social media platforms.

• Ensured content aligns with brand guidelines and resonated with both B2B and B2C audiences.

Corporate Website Design:

• Collaborated with design and development teams to enhance the corporate website's aesthetics, user experience, and functionality.

Copywriting and Editing:

• Edited and proofreaded marketing materials to ensure accuracy and consistency.

Social Media Management:

• Developed and executed a social media strategy that aligned with overall marketing objectives.
• Created and curated engaging content, managed posting schedules, and interacted with followers.

Client Gifting and Engagement:

• Identified and sourced appropriate gifts for clients to enhance relationships and show appreciation.
• Planned creative initiatives to foster client engagement and loyalty.

Market Research:

• Conducted regular market research to stay informed about industry trends, competitive landscape, and customer needs.
• Utilized insights to adapt marketing strategies and identify opportunities for differentiation.

Analytics and Reporting:

• Used data-driven insights to measure campaign effectiveness and made data-backed

recommendations for continuous improvement.

• Provided reports on key performance metrics to leadership

 March 2023 - Present

• Created Artwork commissions.
• Consulted on the use of AI programs like Chat GPT.
• Consulted on artwork and literary marketing.

 April 2022 - Present

Remote

Freelance Position

• Developed creative strategies.
• Marketing copywriting, data entry, and digital product management.
• Design creation and editing using Adobe suite and AI generation tools.

Oct 2021 - Present

Remote

Part-time Contract Position

• Creating and implementing marketing strategies.
• Website administration, including digital content creation, copywriting, and SEO management.
• Researching growth strategies.
• YouTube channel administration, including YouTube SEO and analytics
• Social media management, including copywriting & graphics
• Email newsletter strategy, editing and analytics

Researched possible guests for appearance on the Hiring America TV show

April 2021 - Nov 2022

Contract - Part-Time/As Needed

• Created graphic design content to include:
  • Posters
  • Book covers
  • Magazine covers
  • Magazine layouts
  • Logos
• Consulted on prop fabrication.

July 2020 - Jan 2021

Online Program

WGU's Master of Science in Management and Leadership degree program helps students develop the comprehensive managerial and leadership skills needed to execute organizational change, drive strategic initiatives, and develop high-performance teams.

June 2019 - Jan 2021

Contract - Part-Time/As Needed

Remote Position

• Website applications testing.

June 2018 - July 2023

Lake Havasu City, AZ

Full-Time Position - Hybrid Remote

• Developed and executed comprehensive digital marketing strategies, including SEO, B2B marketing campaigns, and content creation across various platforms.
• Redesigned, managed and updated the company WordPress website, ensuring adherence to SEO strategies and graphic standards.
• Analyzed web traffic using Google Analytics, Search Console, and SEMRush; reported insights for marketing optimization.
• Supported lead generation through tools like Leadfeeder and Pipedrive.
• Managed social media accounts to enhance online presence.
• Collaborated with the Marketing Manager in planning and implementing digital marketing initiatives, including content creation for sales and marketing, managing marketing calendars, and overseeing acquisition and retention campaigns.
• Assisted in strategic partnership management and account management, including marketplace product sourcing and quarterly product updates.
• Created and revised a wide range of marketing materials, such as press releases,  ebooks, blog posts, articles, sales presentations, white papers, and collateral.
• Designed and updated internal training and HR materials, including videos, PowerPoint slides, exams, and handbooks.
• Provided personal and administrative support to directors, including the creation and maintenance of Google Forms, spreadsheets, and employee engagement materials.

Jan 2018 - Aug 2018

Lake Havasu City, AZ

Full-Time Position

• Managed blogging, advertising, and social media, as well as designing marketing materials.
• Completed transaction documents and wrote listing copy for various projects.
• Data entry.
• Social media management.
• File management.
• Graphic design.
• Content creation.

Jan 2015 - Dec 2017

The BA in business with a concentration in communication is an innovative, transdisciplinary program that prepares students for positions in a variety of professions in which business and communication play an important role in ensuring success. 

Students complete rigorous courses within the communication concentration in addition to the skill and core courses required of all W. P. Carey School of Business majors.

Graduates have specific knowledge of business practices and the capacity to effectively communicate complex business information.

Nov 2011 - Oct 2014

Camp Pendleton, CA

Full-time Position 

• Provided signals analysis support packages and reports.
• Identified and reported critical information.
• Mentored and provided training to new analysts.
• Maintained a Top Secret Security Clearance.

April 2010 - June 2011

Lake Havasu City, AZ

Part-time Position 

• Spearheaded the creation and curation of pertinent radio content, ensuring it resonated with the target audience.

• Oversaw and ensured the optimal functionality of critical station equipment, minimizing disruptions and maintaining broadcast quality.

• Strategically managed program schedules to optimize listener engagement and station's broadcast flow.

• Additional Contributions:

  -Volunteered as a lead morning show co-host, demonstrating versatility and commitment to content excellence.

• Contributed expertise in audio editing to refine and elevate the late afternoon kids' show, ensuring quality and alignment with the audience's preferences.

• Volunteered at fund raising events for the station